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Privacy policy

Privacy Statement

This privacy statement will give you an overview of the processing of your data.

If you have any questions about this privacy statement or about data protection issues, you can contact us at mayralatvia@gmail.com. Please also email our Data Protection Team if you wish to exercise your right to information or deletion of data or other data protection rights under the General Data Protection Regulation (GPA) & nbsp; 15-22 including withdrawal of consent for marketing purposes, withdrawal of the newsletter, etc.

Content

1. What data is processed by SIA “Latvijas Dizains”?

1.1 Profile Data.

1.2 Contact Information.

1.3 Shopping Data.

1.4 Payment Details.

1.5 Announcements, Conversation Content

1.6 Social Networking Data

1.7 Location data

1.8 Information on promotions and surveys.

1.9 Device Data and Access Data.

2. For what purpose does SIA "Latvijas dizains" use my data?

2.1 The Shopping Procedure and the Provision of Online, Local, and Personalized Services.

2.2 Advertising and market research, data analysis.

2.3 Product and Technology Development.

2.4 Business Management and Optimization.

2.5 Based on your consent.

2.6 Other Objectives.

3. Personalized Services

3.1 What are personalized services?

3.2 Why do I need a client account?

3.3 What data is stored in my client account?

3.4 What data is used for personalization?

3.5 Your Choices.

4. Website and app information.

4.1 Service Provider.

4.2 What data is collected?

4.3 Usage Analysis.

5. Information on social networking fan pages.

5.1. Service Provider / Responsible Person.

5.2. What data is being collected?

5.3. What are my rights to data protection?

6. Who is my data sent to?

6.1. Parcel suppliers.

6.2. Institutions and other third parties.

7. What are my rights to data protection?
8. When will my data be deleted?
9. Amendments to this Privacy Statement.
10. Contacts.

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What services and offers are covered by this privacy statement: & nbsp; this privacy statement applies to all services we offer to our customers. That is, whether we do it through a website, an app, shops, phone events, social networks, or other channels. To improve clarity, we use the general term "services" in this "standard" case.

However, there are also services where we exceptionally process your data differently or for specific purposes. This may be related to the type of service. When we talk about these cases (i.e., "deviations from the standard situation"), we call them "service-specific."

Please note that SIA “Latvijas Dizains” does not provide data to third parties for marketing purposes. If a particular iOS app still offers features that involve sharing data with a third party for marketing purposes, your data will only be shared if you select "agree" at the iOS tracking prompt.

What you'll find in this privacy statement:

  • What data is stored by SIA “Latvijas Dizains”
  • What we do with this data and why it's needed.
  • What are your data protection rights and options.
  • What technologies and data we use to personalize and customize our services and content and offer you a secure, simple, seamless and personalized shopping experience.
  • What technologies and data we use for advertising, including the tracking technologies we use.

1. What data is being processed SIA “Latvijas Dizains”?

SIA "Latvijas Dizains" offers you various services that you can use in different ways. Depending on whether you contact us online, by phone, in person or otherwise, and what services you use, we collect different data from different sources. You provide many of the data we process yourself when you use our services or contact us, for example, by registering and providing your name or email address or address for this purpose. However, we also collect technical data about devices and access that we collect automatically when you interact with our services. For example, this might be information about the device you're using. We collect the rest of the data using our own data analysis (such as market research and customer analysis). If necessary, we also receive data from third parties, such as credit agencies and payment service providers.

When we say "your data," we mean personal information. This is all the information we need to identify you immediately or in combination with any other information. Examples: your name, phone number, customer number, order numbers, or email address. All information with which we cannot identify you (even when combined with other information) is considered non-personal data. Non-personal data is also called anonymous data. If we combine your personal data with anonymous data, all data in this dataset will be considered personal data. If we delete personal data from information or data sets that relate to you, the remaining data in that data set will no longer be considered personal data. This method is called anonymization. In principle: if we ask you to provide certain personal information, you can, of course, opt out. You decide what information you give us. However, we may not be able (or not be able to provide you with the optimal service) to provide you with the services you have chosen. For example, we cannot deliver a package without a delivery address. If only certain data (mandatory data) is required for the service, we will notify you with an appropriate label.

1.1 Profile Information

Profile data is personal and demographic information about your person (the so-called master data) and your individual interests that you tell us when you register your customer account. Your profile data includes, for example:

  • Your first and last name
  • Your contact information
  • Demographics like gender, age, and place of residence

Required information is usually your name, email address, and a password of your choice. Your email address and password then form your login information.

Profile information may include other information about your person and interests. They can be collected or replenished as part of the service registration or only afterwards. This could be the case, for example, when you later want to add optional information to your profile, or use your client account to sign up for a service that requires more than just the required information.

Recommendation

Once you've logged in to your client's account, you can view your profile information there and, in most cases, change it right away, for example, to announce your new address after moving.

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1.2 Contact Information

When you contact us, we collect your contact information. Your contact information, depending on how you contacted us (e.g., by phone or email), may include your name, mailing address, phone numbers, fax numbers, email addresses, details about your social network profiles (e.g. , we receive your ID on Facebook if you contact us via Facebook), username and similar contact information.

1.3 Shopping Data

If you order something from an online store, we collect your shopping information. Shopping data may include the following information, depending on the type of trade and processing status:

  • Order Number
  • Details of the goods purchased (name, size, color, purchase price, etc.)
  • Payment information
  • Shipping and billing addresses
  • Purchase information and communications (e.g., recall notices, complaints, and customer service reports)
  • Delivery and payment status, such as 'Completed' or 'Shipped'
  • Return status, such as 'Successfully completed'
  • Information from the service providers involved in the performance of the contract (such as parcel delivery numbers if the purchase is shipped)

Recommendation

You can always see the most important shopping data in your customer account in the "My Orders", "My Returns" and "My Address Book" sections.

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1.4 Payment Details

We offer the most common payment methods for online commerce, mostly prepay, PaySera, or invoice. We collect the payment information you provide for payments. We receive other payment data from external payment service providers and credit agencies with whom we work with payments. We only provide our payment service providers with the information they need to make payments.

Payment details are, for example:

  • Preferred form of payment
  • Billing Addresses
  • IBAN and BIC or account number and bank code
  • Credit Card Details

Payment information includes other information directly related to the payment process. This applies, for example, to information used by external payment service providers for identification, such as your PayPal ID (if you pay with PayPal).

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1.5 Notifications, Conversation Content

When you contact us by phone, mail, social media, contact forms or otherwise, we collect the content of your communications.

Social networking, such as Facebook, Instagram, or Twitter, is also used to communicate with customers and users. We use these popular platforms to offer you additional communication and information capabilities in addition to our communication channels. Please note, however, that we do not influence the terms of use of social networks and the services they offer, and we have only limited influence over the processing of data by those networks. Therefore, we ask you to carefully check what personal data you provide to us through social networks. We can't influence the behavior of social network owners, other users, or third parties who may interact with or use social network owners.

1.6 Social Networking Data

SIA “Latvijas dizains” maintains profile pages (so-called “fan pages”) for its brands on various social networks. In addition, the services of SIA “Latvijas dizains” may sometimes include social network functions. These can be messaging services and so-called social plug-ins or social logins, such as "Sign in with Facebook". If you contact us through our social networking profiles or the social networking features included in our services and you are a member of that social network, we may receive data from the social network owner that identifies you. We typically look at the following data:

  • Your information entered on the relevant social network profile (e.g. name, profile photo)
  • Information about the type of device you're using
  • Your profile account ID on that network (such as your Facebook ID)

1.7 Location data

When you use our services, we also collect information about the current location of your device for certain purposes. Two different technologies are used here.

When you allow your device's geolocation services to be used by an app, website, or other online service, the location data identified by your device and available to us is processed to provide location-based services.

If you allow an app to access your device's geolocation services, your location information may be transmitted to us on a regular basis (e.g., even if you're not currently using the app). This is to improve the user experience, such as loading location-based content faster if you're using the app in your location, or displaying location-based self-delivery information. We do not create any movement profiles from this data. Contact your location-based service for more information, if necessary.

We also receive location data from your device's IP address (down to the city level). An anonymized IP address, abbreviated to three characters, is used for this purpose. As a result, it can no longer be used to identify your Internet connection or device.

What are IP addresses?

Each device connected to the Internet must be assigned a unique multi-character number (example: 193.99.144.85). This is called an IP address.

The first three digits of an IP address usually refer to a specific region or ISP. Therefore, you can get an approximate location for your Internet connection from your IP address.

This procedure (called geolocation) is used by us and many other online stores, for example, to detect fraud, detect suspicious orders (for example, in some cases, it is suspected that an order from your customer's account is using the IP address of a country from which you have not yet ordered anything.

1.8 Share and Survey Information

If you participate in a campaign (for example, a lottery) or a survey (for example, a customer satisfaction survey within the framework of market research) offered by SIA “Latvijas dizains”, we ask you to provide information about yourself.

For example, in the case of lotteries, we will usually ask for your name and email address so that we can inform you of your winnings and ensure that each entrant participates in the lottery only once.

We may also ask for more information in individual campaigns and surveys. This can happen, for example, if the promotion is held with a partner and the partner needs information about you in order to deliver your winnings. However, in such cases, we always provide specific information about the data required and its use.

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1.9 Device data and access data

With online and mobile services, it's inevitable that technical data is generated and processed to prepare the features and content we offer and display them on your device. We refer to all of this data as "device and access data." Device and access data is generated whenever you use an online or mobile service. Furthermore, it does not matter who the bidder is. Therefore, device and access data is generated using, for example:

  • Websites
  • Apps
  • Social Networking Fan Pages
  • Email newsletters (i.e. when your interaction with newsletters is detected)
  • Location-based services

On the one hand, SIA “Latvijas dizains” & nbsp; collects device and access data from online and mobile services offered by SIA “Latvijas dizains” & nbsp; (for example, an online store). On the other hand, SIA “Latvijas dizains” & nbsp; can obtain devices and access data from the online and mobile services of other companies if they are SIA “Latvijas dizains” & nbsp; partners in social networks or advertising partners, or participate in the same online advertising networks ( such as the Google Display Network).

Device and access data includes the following categories:

  • General device information, such as device type, operating system version, configuration settings (e.g. voice settings, system administration rights), internet connection information (e.g. mobile network name, connection speed) and app (e.g. app name and version).
  • Credentials (IDs) such as session IDs, cookie IDs, unique device IDs (e.g., Google advertising IDs, Apple Ad IDs), third-party provider account IDs (if you use social plug-ins or social sign-in, or pay from PayPal websites) and other popular Internet technologies so that you can rediscover your web browser, device, or app installation.
  • Access data that applications and browsers automatically send to web servers and databases each time they access the Internet (as part of so-called HTTP requests). This is standardized information about the requested content (such as the name and data type of the open file) and other information about access to the server (such as the amount of data sent and error codes) about your device (such as device type, operating system, software versions, device IDs, IP address, previously visited page, and access date).

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2. For what purpose does SIA "Latvijas dizains" use my data? >

SIA "Latvijas dizains" processes your data in compliance with all applicable data protection legislation. Of course, we respect the basic principles of data protection law with regard to the processing of personal data. Therefore, we only process your data for the purposes explained in this privacy statement or stated when the data is collected. These are primarily the preparation, personalization and further development of shopping procedures and services, as well as the security of our services. We use your data within the framework of European data protection law, but also for other purposes, such as product development and market research, optimizing sales processes, tailoring our services to our customers and personalized advertising.

In this section, we will also tell you about the legal basis (s) why we process data for different purposes. Depending on the legal basis on which we process your data, you may have special data protection rights in addition to the data protection rights that always exist, such as the right to receive a statement. For example, in some cases, you have the right to object to the processing of your data.

2.1 Shopping and Online, Local, and Personalized Services

We process your data to the extent necessary for the performance of the contract and the preparation and execution of other services you request, as described in this privacy statement. Therefore, the purposes of the necessary data processing are focused on the purpose of the agreement agreed with you (including our general terms of trade and, where applicable, the service-specific, commercial or usage conditions) or the service you request. The main goals are:

  • Create, personalize, and customize our services (including for web, app, device, and platform interoperability).
  • Implement client programs.
  • Enter into purchase agreements and provide customer service, including shipping and payment processes, credit management, and the processing of returned goods, complaints, and warranty services.
  • Preparation of news, announcements, newsletters and other direct communications insofar as they are an integral part of our contractual services or the services you request.
  • Ensure the overall security, availability, and stability of our services, including to prevent attacks.
  • Non-promotional communications with you about technical, security, and contractual issues (such as fraud alerts, account blocking, or contract changes).
  • Redeem, redeem, issue coupons.
  • Organizing promotions and lotteries.

Payments for the performance of purchase agreements are controlled by SIA “Latvijas dizains”. SIA “Latvijas dizains” also uses external payment service providers for payment procedures.

Legal basis:

If the purpose is to perform a contract with you or to provide the service you have requested, the legal basis is Article 6 (1) (b) of the VDAR. In other cases, the legal basis is Article 6 (1) (f) of the VDAR, and our legitimate interests are in line with the above objectives.

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2.2 Advertising and Market Research, Data Analysis

We use your data, including as part of our data analysis, for advertising and market research purposes. As a result, we primarily pursue the following goals:

  • Breakdown into different target groups and user groups related to market research (user segmentation).
  • Knowledge of different target groups and their usage habits, shopping interests.
  • Gain knowledge of our users' demographics, interests, shopping and usage patterns, and sell that knowledge to third-party advertising services.
  • Early detection of fashion and online shopping.
  • Deliver ads to regular customers.
  • Implement direct advertising, such as newsletters.
  • Plan, implement, and control the results of ads that meet the interests of the audiences you address (personalized advertising).
  • Find out how we use our services (usage analysis).

Depending on the purpose, we use our stored data for data analysis. For example, we use aggregated (aggregated), statistical, depersonalized (anonymized) profile data or data that can only be attributed to individuals with additional activities (pseudonymous profile data) as well as shopping data, devices, and access data to improve and understand shopping processes through data analysis. This provides us with anonymous or pseudonymous information about the general usage of our users.

We process your data on the basis of an interest assessment in order to protect our own or any third party's legitimate interests in the processing of the data for the purposes in question and are of a competitive and economic nature, unless otherwise stated.

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Legal basis:

If the processing of data for the purposes described above is carried out with your consent, the legal basis is Article 6 (1) (a) of the VDAR (consent). In other cases, the processing is based on Article 6 (1) (f) of the GBER, and the legitimate interests are in line with the above objectives.

2.3 Product and Technology Development

We use your data to develop products and technologies, including the development and improvement of personalized services. We use aggregated, pseudonymized or anonymized data as well as machine learning algorithms from our research area that allow us to evaluate, predict and analyze the interests of our users. For example, we can develop apps that can offer products tailored to your interests and needs, and that can recognize styles by subordinating them to products that meet your actual interests. The processing of data related to product and technology developments is mainly for the following purposes:

  • Develop and improve personalized services and technologies for data analysis, advertising, and personalized online shopping.
  • Develop technologies and concepts to improve IT security, prevent fraud and improve data protection, for example through pseudonymisation, encryption and anonymisation.
  • Develop and test software solutions to optimize the necessary sales and logistics processes.

Legal basis:

The legal basis for processing your data for the above-mentioned product and technology developments is Article 6 (1) (f) of the VDAR, and our legitimate interests are in line with the above objectives.

2.4 Business Management and Optimization

If necessary, we send and process your data for administrative and logistical processes and to optimize trade processes to make them more efficient and legally secure, and to fulfill our contractual and legal obligations (such as the obligation to keep trade and tax records). p>

Data processing for business management and optimization purposes includes, for example:

  • Implement and improve customer service.
  • Crime prevention and investigation.
  • Ensure the security and operation of our IT systems.

Legal basis:

The legal basis for processing your data for the purposes of business management and optimization described above is Article 6 (1) (f) of the VDAR, and our legitimate interests are in line with the above objectives. If we process your data in accordance with the law, such as the obligation to keep tax records and to investigate money laundering, the legal basis is Article 6 (1) (c) VDAR.

2.5 Based on your consent

If you have given us your consent to the processing of your personal data, your consent is the main reason for the processing. What data we process based on your consent depends on the purpose of your consent. Typical intentions include:

  • Subscribe to the newsletter.
  • Participate in surveys and market research.
  • Processing of particularly sensitive data that reflects, for example, your political views, religious or philosophical beliefs or state of health.
  • In certain cases, processing your location data with Google Maps, for example to inform you of the nearest pick-up points.

2.6 Other Goals

If permitted by data protection law, we may also use this data for new purposes without your consent, such as performing data analysis and further developing our services and content. Precondition: These new purposes, for which the data are intended to be used, did not yet exist or were not foreseeable at the time the data were collected, and the new purposes are compatible with the purposes for which the data were originally collected. For example, new legal or technical developments and new business or service models can lead to new forms of processing.

3. Personalized Services

Developing and providing personalized features and services is our top priority. We provide you with a personalized shopping experience and offer tailored to your individual interests, regardless of your location, time or the devices you use. Therefore, the processing of your data in connection with the personalization of our services is an integral part of our operations.

Examples

  • If you put a wish list somewhere in the app, you can view and edit it later on the website.
  • If you search for products on a website, we'll save the searches you enter. For example, in future visits to your website - and also in the app - we may first show you results that may be of particular interest to you.
  • If you put a product in your cart, we can give you suggestions on how to choose the right clothing size based on your previous orders and returns.
  • If you have subscribed to our newsletter, we will be able to introduce you to products that match your existing orders.
  • We also take your previous orders into account when recommending products that fit your shopping habits.

3.1 What are personalized services?

Personalized services mean we can offer you better, more practical, and more secure services. For this purpose, we use the data we hold about you to understand your needs and interests. That's why we can offer you more attractive content that better suits your needs and interests. Of course, you still have access to all content. However, personalization means that you see content that matters to you in the past, or that content is presented to you specifically (such as individual product recommendations).

3.2 Why do I need a client account?

Most of our personalized services require you to create a client account so that we can centrally store the data we collect about you.

3.3 What data is stored in my client account?

Your customer account stores the information we collect about you, as well as your customer number (customerID). The customer number is a randomly generated sequence of numbers that does not contain any personal data. Your data is linked to your customer number so that it can be subordinated to your customer account. In addition, the customer number also acts as a pseudonym.

3.4 What data is used for personalization?

Personalized content is generally selected based on all the data stored in your client account.

If devices and access data not stored in your customer's account are used, they will only be used as a pseudonym for appropriate personalization during use (for example, by linking to your customer number, but not by linking to your name or other immediately identifiable profile information).

Not & nbsp; used:

  • Share and Survey Information
  • Job applications
  • Notifications (e.g. from customer service)

3.5 Your Choices

You can always view most of the data we hold about your client account in your client account. If necessary, you can also process this data there, influencing personalization, such as announcing your preferences.

If personalization is based on device and access data, you can prevent the collection of that data by disabling the collection of such data with Tracking-Tools. However, keep in mind that you'll then receive less personalized content and offers, or not at all. Please note that the data used for personalized services is also required for other purposes (including the provision of our services). Therefore, deactivation does not stop recording the data used for this purpose. However, the ad shown to you will not be personalized.

4. Website and app information

We use your data to build websites and apps. In addition to the device and access data obtained each time you use these services, the type of data processed and the purposes for which it is processed depend primarily on how you use the features and services included in our service. In addition, we also use data obtained during the use of the Services to determine how our online offer is used. We also use this information in the context of personalizing shopping to improve our services and create personalized advertising.

4.1 Service Provider

You can find the appropriate service provider in the release notes for that website or app.

4.2 What data is collected?

In principle, we collect all the information that you report directly through our services.

Device data and access data

Each time we access our servers and databases, we retrieve device and access data, which is logged in so-called server log files. The IP address they contain is temporarily anonymized after the access is terminated, as soon as storage is no longer required to maintain the website in question.

If available and activated on your device, we also record the device-specific identification number (such as the so-called "ad ID" if you use an Android device or "Ad-ID" if you use an Apple device). This device identifier is provided by the manufacturer of your device's operating system and can be read and used by websites and applications to present content based on your usage habits. If you don't want to, you can turn it off at any time in your device's browser or system settings.

Login

We grant password-protected personal access to users registered in a client account or other service. Unless you sign out again with your login information, you will be automatically logged in to most of our services. Depending on the type of service, a cookie or similar technology is used for this purpose. This feature allows you to use some of our services without having to log in again each time. However, for security reasons, you'll be prompted to re-enter your password, such as when you want to change your profile information or unsubscribe.

Shopping personalization

Our services use in-use recorded devices and access data from usage analysis to personalize your shopping experience. Depending on the type of service, the usual tracking technologies with tracking pixels and identification cookies or equivalent IDs (so-called tagging) are used for this purpose. This way, our advertising partners can also register device data and access data to provide us with information about your interests and demographics (e.g., age, gender, region) when you use our services. This allows us to introduce you to advertisements and / or special offers and services whose content interests you (such as product recommendations that focus on the fact that you have only viewed sports shoes in recent days). Our goal is to make your offer as attractive as possible and to introduce you to advertising that meets your interests. Of course, you can still use all the content and features. However, this online optimization lets you first see the content and features that matter most to you. Online optimization is automated by our systems, which detect that users are increasingly viewing certain categories of products and content.

Information about website cookies

Our websites use cookies. Confirmation of cookies is not a prerequisite for visiting our website. However, please note that our website may have limited functionality if you do not accept cookies. You can set your web browser to only accept the storage of cookies if you agree.

What are cookies?

Cookies are small text files stored by your web browser that contain certain settings and data for exchange with our web server.

There are basically two different types of cookies: so-called session cookies, which are deleted as soon as you close your browser, and temporary / permanent cookies, which are stored for a longer period of time. This retention helps us design websites and services for you, and makes it easier to use, for example, by keeping certain entries you enter so you don't have to repeat them all the time.

Our services use three categories of cookies:

  • Required Cookies: These cookies are required for optimal navigation and website performance. For example, these cookies implement a shopping cart function so that goods remain in your shopping cart while you continue shopping. The required cookies also serve the purpose of preserving certain entries and settings you have made, so that you do not have to repeat them constantly and tailor the content to your individual interests. Without the necessary cookies, the website cannot be used or its use is restricted.
  • Statistics Cookies: These cookies collect device data and access data to analyze usage of our websites, such as which sections of the website are used and how they are used (so-called "surfing"), how fast the content loads, or whether errors occur. . These cookies contain only anonymous or pseudonymous information and are only used to improve our website and to find out what interests our users and to evaluate the effectiveness of our advertising. You can block statistics cookies without affecting navigation and website performance.
  • Tracking Cookies: These cookies contain identifiers and record device data and access data to tailor personalized advertising on websites to your individual interests. Our advertising partners that use online advertising networks also record device data and access data on our websites. For example, we may show you a personalized ad that matches your interests (so-called "retargeting") on other owners' websites and apps. Marketing cookies can be blocked without affecting the navigation and operation of the website. However, you may not be able to personalize your shopping.

4.3 Usage Analysis

In all of our services, we use commonly used tracking technologies to evaluate device data and access data. This way we can find out how users generally use our offer. In addition, identification cookies and comparable identifiers are used. For example, this way we can find out what content and topics are particularly popular, in which time periods our services are most often used, in which regions (down to the city level) our services are used, and what web browsers and devices our users typically use.

In addition, we sometimes perform so-called A / B tests as part of usage analysis. A / B tests are a special variant of usage analysis. A / B testing (also known as split testing) is a way to compare two versions of the same website or app to see which version performs better, is more popular, or allows users to find the content they're looking for faster. Preparing for Version A and Version B and testing both versions provide data that can make it easier and faster to make changes to services and content.

& nbsp; 5. & nbsp; Information about social networking fan pages

SIA “Latvijas Dizains” maintains social network profiles on Facebook and Instagram social networks (so-called “fan pages”). We regularly publish and distribute content, offers and product recommendations on our fan page. In every interaction with our fan pages or other Facebook or Instagram websites, social network owners use cookies and similar technologies to record your usage habits. Fan page owners can see general statistics about the interests and demographics (such as age, gender, region) of their fans. When you use social networks, social network owners first determine the type, amount, and purpose of data processing on social networks.

5.1. Service Provider / Responsible Person

The responsible company of SIA “Latvijas Diazians”, which acts as a fan page service provider and is responsible for the content, can be found in the release notes of the respective fan page.

Social networks Facebook and Instagram ("Facebook").

If you contact us directly or provide us with personal content through our fan page, SIA Latvijas Diazians is responsible for processing your data. Exceptions are the data processing in the use analysis described below (analytical review of pages); we are responsible for this together with Facebook.

Processing your data on Facebook

Please note that Facebook also processes your data obtained through the use of our fan page for its own purposes, which are not reflected in this privacy statement. We do not affect these Facebook data processing activities. In this regard, we refer to the relevant data protection guidelines for social networks:

5.2. What data is being collected?

When you visit our fan page, SIA "Latvijas Diazians" collects all the announcements, content and other information that you directly inform us there, for example, if you publish something on the fan page or send us a private message. Of course, if you have an account on that social network, we also see your public information, such as your username, published profile information, and content that you share with a public audience.

Usage Analysis (Analytics of Pages)

Using cookies and similar technologies, Facebook records usage patterns each time you interact with a fan page. That's why fan page owners get so-called "page analytics reviews." Analytics review of pages only includes statistical, depersonalized (anonymized) information about visitors to the fan page, so it cannot be subordinated to any particular person. We do not have access to the personal data that Facebook uses to create Analytics Pages ("Analytics Data"). Analytics page views are selected and processed only by Facebook.

Analytics reviews of pages let us know how our fan pages are used, what the interests of our fan page visitors are, and what topics and content are of particular interest. This allows us to optimize our activities on the fan page, for example, to better understand the interests and usage habits of our audience when planning and selecting content.

SIA “Latvijas Dizains” and Facebook are jointly responsible for the processing of your data, which is necessary for the preparation of analytical reviews of pages. To this end, we and Facebook have agreed which company and which VDAR data protection requirements apply to the processing of analytical review data.

Learn more about Analytics Pageviews

The agreement with Facebook can be viewed here:

https://www.facebook.com/legal/terms/page_controller_addendum

Here is a summary of the key content of this agreement for Facebook (including a list of analytics page views):

https://www.facebook.com/legal/terms/information_about_page_insights_data

Legal basis:

If you have given your consent to Facebook to provide analytical reviews of the above pages, the legal basis is Article 6 (1) (a) of the VDAR (consent). For the rest, the legal basis is Article 6 (1) (f) of the VDAR, and our legitimate interests are in line with the above objectives.

5.3. What are my data protection rights?

Regarding the processing of your data in analytics pages with Facebook, we have agreed with Facebook that Facebook has the primary responsibility for providing information about the processing of your data in analytics pages and allowing you to exercise your data protection rights (such as the right to object). granted to you under the VDAR. More information about your data protection rights regarding the analytical review of pages and how you can use them directly on Facebook can be found here:
https://www.facebook.com/legal/terms/information_about_page_insights_data

Tip: You can also submit your request to SIA "Latvijas Dizains", and we will forward it to Facebook.

6. Who is my data sent to?

SIA “Latvijas Dizains” transmits your data only if it is permitted by European data protection law. We work particularly closely with some service providers from the customer service industry (such as helpline service providers), technical service providers (such as computer centers), or logistics companies (such as postal companies such as DHL). These service providers may, in principle, only process your data on our behalf and subject to special conditions. Because we use them as executors, these service providers may only access your data to the extent and for the duration necessary to perform the service.

6.1. Parcel suppliers

We work with external parcel suppliers (such as DHL) to ship orders. To perform this task, these parcel providers receive the following data from us:

  • Your name
  • Your shipping address
  • Your zip code (if you want your order to be left in DHL's parcel post)
  • Your email address (if the parcel supplier wants to email you about the expected delivery date)

6.2. Institutions and other third parties

If we are bound by a decision of an authority or court or need it for the purposes of a judicial investigation or prosecution, we will transfer your data to law enforcement or other third parties as necessary.

& nbsp; 7. & nbsp; What are my data protection rights?

Under the relevant legislation, you have the following legal rights to data protection: the right to information (Article 15 of the VDAR), the right to delete (Article 17 of the VDAR), the right to rectify (Article 16 of the VDAR), the right to restrict processing ( Article 18 VDAR), the right to data portability (Article 20 VDAR), the right to lodge a complaint with the supervisory authority (Article 77 VDAR), the right to withdraw consent (Article 7 (3) VDAR) and the right to object to certain data processing measures ( Article 21 of the VDAR).

Important instructions:

  • To ensure that the & nbsp; requested information about your data & nbsp; is not shared with third parties, please include sufficient proof of identity when using email or mail.

Recommendation

It's usually enough to send us a request using the email address associated with your client account.

  • You can change most of your information in your client account. In all other cases, contact customer service.
  • The competence of data protection authorities depends on the location of the responsible authority. However, you can also contact any data protection authority in any Member State of the European Union, in particular your place of residence, which will then forward your & nbsp; complaint & nbsp; to the responsible authority.
  • If you consent to the processing of your data, you can & nbsp; revoke & nbsp; it at any time. Revocation does not affect the processing of your data prior to the revocation.
  • You may & nbsp; oppose & nbsp; the processing of your data & nbsp; advertisements , including & nbsp; direct advertisements & nbsp; ) without giving reasons.
  • If we process your data for interest purposes in accordance with Article 6 (1) (f) of the GPA (such as a report of solvency data to an external credit agency), you may file a & nbsp; objection & nbsp; against data processing. If you object, please explain why we should not process your data. If your objection is substantiated, we will review the merits, suspend or adjust the processing, or notify you of our reasonable reasons why we may continue processing.

8. When will my data be deleted?

We will retain your personal information for as long as necessary for the purposes set out in this Privacy Statement, primarily to fulfill our contractual and legal obligations. If necessary, we will also retain your personal data for other purposes if (or for how long) the law allows us to continue to retain your data for specific purposes, including the protection of legitimate claims.

If you wish to close your client account, we will delete all data stored about you. If, for legal reasons, complete deletion of your data is not possible or not necessary, the data in question will be blocked from further processing.

What does it mean to block?

When data is blocked, restrictions on access rights and other technical and organizational measures ensure that only a few employees have access to the data. In addition, these employees may only use the blocked data for pre-defined purposes (such as a tax audit filed with the Financial Services).

Blocking occurs in the following cases, for example:

  • Your order and payment details, and possibly other details, are usually subject to various statutory retention obligations, such as the Commercial Code (HGB) and the Tax Regulation (AO). We are required by law to retain this data for up to ten years for tax inspection and audit purposes. Only then will we be able to completely delete the data in question.
  • Even if your data is not subject to a statutory retention obligation, we may, in legally permitted cases, refrain from deleting it immediately and block it first. This mainly applies in cases where we may still need the relevant data for further performance of contracts, litigation or redress (eg in connection with complaints). The decisive criterion governing the duration of blocking is the statutory limitation period. At the end of the relevant statute of limitations, the data in question will be deleted in full.

Deletion of data may be waived in cases permitted by law if the data are anonymous or pseudonymous and the deletion prevents or significantly impedes processing for scientific research or statistical purposes.

9. Amendments to this Privacy Statement

The development of our websites and applications, and the introduction of new technologies to improve our services, may necessitate changes to this privacy statement. We therefore recommend that you re-read this privacy statement from time to time.

10. Contacts

With & nbsp; mayralatvia@gmail.com , you can always contact our data protection team regarding general data protection issues and the exercise of your rights

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